Unlocking value in the food system

About Good Food Advisors

Advancing efficiency and innovation

​Good Food Advisors is a strategic advisory firm with deep knowledge of the food system and sustainability. We help clients unlock financial, environmental and social value in the food system by creating efficiencies and seizing opportunities for innovation.

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Food and agriculture is an $8 trillion (USD) global industry that employs 1 billion people. It accounts for approximately half of all land use, 70 percent of water use and one-quarter of global greenhouse gas emissions. However, food and agriculture is inefficient, wasting one-third of food each year, and is among the least technologically advanced industries. Good Food Advisors views this inefficiency and lagging innovation as an extraordinary opportunity to create and capture significant value.

Services

Strategy

• Insights on food systems trends and opportunities

• Solutions to create and capture value

Implementation

• Project management to implement solutions

• Measurement to set metrics, gather data and evaluate results

Stakeholder Engagement

• Stakeholder mapping to identify and profile relevant stakeholders

• Stakeholder outreach to build relationships and influence

Corporates

• Food companies

  • Grocery retailers

  • Restaurants and foodservice

  • Hospitality

  • Consumer brands

  • Producers

• Technology firms

Investors and Foundations

• Family offices

• Venture capital and private equity firms

• Investment banks

• Institutional investors

• Foundations

Startups

• Food startups

• Food-tech startups

• Ag-tech startups

Meet Chris Cochran

Founder and Principal

Chris Cochran is a global sustainability and food systems leader and the Founder and Principal of Good Food Advisors. Previously, Chris served as the inaugural Executive Director of ReFED, a nonprofit think-and-do tank focused on reducing food waste across the United States. Prior to that, Chris was the Senior Manager of Sustainability at Walmart where he led sustainability for Walmart's global produce business. Chris began his career by working with smallholder farmers in Central America and still owns a cocoa farm with local partners in Honduras.

Chris has spoken at leading conferences and events such as The Wall Street Journal Global Food Forum, GreenBiz, Verge, Circularity, SOCAP and Future Food-Tech and has been interviewed by major news outlets including The Wall Street Journal, The Financial Times, The Washington Post, Bloomberg, PBS and NPR. Chris was named a 2019 VERGE Vanguard award winner for his leadership in sustainability. 

Chris holds a master's degree in international economics and development from The Johns Hopkins School of Advanced International Studies (SAIS) and a bachelor's degree in finance and accounting from Harding University.